Essential questions to define your brand
This article was contributed by Emerson Stone. Branding is more important to your business than ever. A strong brand identity increases the value of your company, motivates and provides direction to employees, and creates a strong follower base. Contrary to what many believe, branding comes down to much more than memorable logos. Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors. Improving your brand identity begins with understanding your current brand identity. If you don’t exactly know your brand identity, here are seven questions to help you uncover your company’s brand. 1. Why Does Our…