Logo Design Archives - Frettouch Branding Agency

Dec72018 by Obinna KelvinNo Comments

Logo Creation

This is a guest article contributed by Zac Kenni*. The objective of a branding strategy is to develop clear, compelling, consistent messages that are easily conveyed. A good brand contains messages that can speak to multiple audiences, including current customers, potential patrons and people who hold misconceptions. Yet, this needs to be delivered in a short, simple way. Logo design by www.frettouchconcepts.com.ng Creating a Logo A crucial part of developing a branding strategy is the creation of a strong logo, but it’s important to remember your logo is not your brand. This visual element symbolizes the brand and can play a large role in establishing an emotional connection with the product. Integrating the logo into all corporate communication elements, including media relations, information packets, brochures, advertising, videos, fact sheets, newsletters, the…

Nov222018 by Obinna KelvinNo Comments

Essential questions to define your brand

Branding, Logo Design, Website

This article was contributed by Emerson Stone. Branding is more important to your business than ever. A strong brand identity increases the value of your company, motivates and provides direction to employees, and creates a strong follower base. Contrary to what many believe, branding comes down to much more than memorable logos. Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors. Improving your brand identity begins with understanding your current brand identity. If you don’t exactly know your brand identity, here are seven questions to help you uncover your company’s brand. 1. Why Does Our…

May122018 by Obinna KelvinNo Comments

UNDERSTAND BRANDING, LOGO AND IDENTITY

Branding, Logo Design

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What is identity? – The visual aspects that form part of the overall brand. What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon. To explain this in more detail, let’s start at the top – the brand. What is branding? Branding is certainly not a…