Blog - Frettouch Branding Agency

Dec72018 by Obinna KelvinNo Comments

Logo Creation

This is a guest article contributed by Zac Kenni*. The objective of a branding strategy is to develop clear, compelling, consistent messages that are easily conveyed. A good brand contains messages that can speak to multiple audiences, including current customers, potential patrons and people who hold misconceptions. Yet, this needs to be delivered in a short, simple way. Logo design by www.frettouchconcepts.com.ng Creating a Logo A crucial part of developing a branding strategy is the creation of a strong logo, but it’s important to remember your logo is not your brand. This visual element symbolizes the brand and can play a large role in establishing an emotional connection with the product. Integrating the logo into all corporate communication elements, including media relations, information packets, brochures, advertising, videos, fact sheets, newsletters, the…

Nov222018 by Obinna KelvinNo Comments

Essential questions to define your brand

Branding, Logo Design, Website

This article was contributed by Emerson Stone. Branding is more important to your business than ever. A strong brand identity increases the value of your company, motivates and provides direction to employees, and creates a strong follower base. Contrary to what many believe, branding comes down to much more than memorable logos. Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors. Improving your brand identity begins with understanding your current brand identity. If you don’t exactly know your brand identity, here are seven questions to help you uncover your company’s brand. 1. Why Does Our…

Aug132018 by Obinna KelvinNo Comments

How to design a Movie Poster

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As a designer if you were called upon to do a design for a movie poster how would go about with your design and concept? The first step as a professional would be: 1. Get a Brief A brief is simply (in this contest) an over all understanding of what the movie is all about: Horror, Action, Romance? you name it. 2. Research When you first encounter a brief the first thing you should do is research. find out a style for the movie that you want to create a poster for. Check out this story line: Johnny Aysgarth is a handsome playboy who lives by borrrowing money from his friends. He meets and marries shy Lina Mclaidlaw, but after their honeymoon, the girl finds out Johnny’s true character and…

Aug122018 by Obinna KelvinNo Comments

99 Sites All Designers Must Know About

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Below is a list of 99+ graphic design resources, in English and (and a few other languages), that all designers must know about. General Design 1 Spunk United An excellent magazine with a selection of the worlds best artists providing inspiration, interviews, articles and more. 2 FreeLance Switch (No longer active) The community site of reference for all freelances. You must know this one! 3 Computer Arts The site of the excellent international magazine Computer Arts. I have subscribed to this mag and love it! 4 David Airey A graphic and logo designer who shares his knowledge on these areas. 5 Behance A site gathering the portfolios of the artists of the whole world, a true inspiration. 6 Pdf Mags References all the PDF mags out there! A great resource. 7 Graphic…

Aug122018 by Obinna KelvinNo Comments

2018 DESIGN TRENDS

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Every year, some design trends fade away while others burst onto the scene. This will be as true as ever in 2018, when visual contrast dominates the digital landscape and designers seek clarity and distinction, both subtle and bold. What are the top graphic design trends of 2018? Intersecting Elements Duotone & Double Exposure Retro-modern illustrations Creative Background Patterns Bright Gradients Thoughtful Animations Isometric Design Split Page Design Responsive Logos (see our responsive logo guide & logo design trends) Gradients Extra Depth (with semi-flat design) Dazzling duotones 80s & 90s color paletes & patterns Animated Logos Cinemagraphs & GIFs Bold typography & more serifs Custom graphics & illustration Authentic photography Detailed vintage Read on for a more detailed description of 2018’s design trends forecast. 2018 Graphic Design Trends Infographic A huge thank you to…